SOCIAL MEDIA MANAGER
Dar es SalaamHybrid MARKETING Mid
Annual salary: TZS 24,000,000–36,000,000
About the role
Join a leading retail powerhouse in Dar es Salaam as we redefine the shopping experience for the modern Tanzanian consumer. Our company is built on a foundation of quality, community, and innovation, and we are looking for a creative powerhouse to lead our digital presence. As our Social Media Manager, you will be the voice of our brand, bridging the gap between our physical stores and our vibrant online community.
In this mid-level role, you will be responsible for the end-to-end management of our social media channels, including Instagram, TikTok, Facebook, and LinkedIn. You will collaborate closely with the marketing and creative teams to produce high-impact content, manage influencer partnerships, and execute paid social campaigns. Your daily focus will be on driving engagement, increasing brand awareness, and ultimately converting online followers into loyal in-store and e-commerce customers.
Our culture is fast-paced, collaborative, and results-oriented. We value individuals who are proactive, culturally savvy, and unafraid to experiment with new digital trends. You will join a supportive marketing department that encourages professional growth and provides the resources needed to execute world-class digital campaigns in the heart of East Africa's most dynamic commercial hub.
What you'll do
- Develop and execute a comprehensive social media strategy aligned with retail sales cycles and brand goals.
- Create, curate, and manage all published content (images, video, and written) across all social platforms.
- Monitor and respond to community comments and messages in a timely and brand-appropriate manner.
- Plan and manage the social media budget, including spend on boosted posts and dark ads.
- Identify and collaborate with local influencers and brand ambassadors to expand reach.
- Analyze weekly and monthly performance metrics to optimize future campaigns and report ROI.
- Collaborate with the visual merchandising team to ensure online content reflects in-store availability.
- Stay ahead of platform algorithm changes and emerging technology (e.g., AI in social media).
- Oversee the social media content calendar to ensure a consistent and strategic posting schedule.
- Conduct regular competitor analysis within the Tanzanian and regional retail sectors.
Required skills
Social Media Strategy DevelopmentContent Creation and CopywritingCommunity ManagementPaid Social Advertising (Meta Ads Manager)Data Analytics and Reporting (Google Analytics, Social Insights)Influencer Marketing ManagementCrisis Communication and Reputation ManagementMarket Research and Trend Analysis
Nice to have
Experience with Adobe Creative Suite (Photoshop, Premiere Pro)Understanding of SEO and SEM principlesExperience with e-commerce social integrations (Instagram Shop, etc.)Deep knowledge of the Tanzanian influencer landscape and local pop culturePhotography or videography skills for high-quality content production